Unlocking the $70 Billion+ Indian & South Asian Student Market
From social media campaigns and SEO/GEO strategy to offline outreach and direct partnerships, we deliver solutions to capture the world's biggest student recruitment landscape.
Partnering with Chancellors, Recruitment Directors, and Admissions Leaders to redefine recruitment success.
A Note From Our Founder
India and South Asia represent an unparalleled opportunity for global universities, yet true success demands more than just presence, it requires profound Intelligence. This is the core of Kriten IQ.
We are dedicated to helping your institution move beyond uncertainty, using tailored strategies and deep market understanding. Consider this an exclusive invitation to partner with Kriten IQ and turn the region's immense potential into your tangible advantage.
Let's Connect
Ready to transform your South Asian students recruitment strategy? Let's discuss how we can help you achieve your goals.
Get in TouchThe Science of Enrollment
In an era where universities are still not leveraging data science for enrollment success, Kriten IQ shines at the forefront of data-driven methodologies.
Granular Prospect Profiling
Moving beyond demographics to build rich profiles incorporating academic achievements, co-curriculars, demonstrated interest signals, and inferred capacity to invest.
Propensity Modeling & Yield Optimization
Using machine learning to predict application and enrollment likelihood for distinct student segments, enabling targeted interventions and strategic scholarship allocation.
Dynamic Engagement Tracking
Monitoring digital footprints across platforms to gauge real-time interest levels and trigger personalized, timely communication.
Competitive Intelligence
Continuous analysis of competitor strategies, market trends, and policy shifts within India and South Asia to maintain a distinct advantage.
Our Data-Driven Edge
We believe that "financial aid optimization" and understanding "digital footprints" are no longer niche tactics but core institutional competencies.
Our sophisticated data models and predictive analytics enable universities to make informed decisions about resource allocation, scholarship distribution, and engagement strategies.
By combining market intelligence with behavioral data, we help institutions stay ahead of evolving student preferences and market dynamics.
Transforming Potential into Performance
Representative engagements showcasing our data-driven approach to transformative enrollment growth across key global regions.
Launching new marktes for GCC Institutions
Featured Deployments
Challenge
Leading institutions faced intense local and international competition in the Indian region, struggling to differentiate their offerings and effectively reach a diverse, digitally-native student population.
Kriten IQ Intervention
We deployed hyper-localized digital campaigns across Meta, Google, Hotstar etc, leveraging data analytics for lead qualification and GEO strategies tailored to regional search behaviors.
Impact
We only work with a select few
Let's explore how we can help you achieve your goals.
Schedule an Expert ConsultationBeyond Consultancy: Your Embedded Growth Engine
At Kriten IQ, we operate as an extension of your team. Our commitment is not to billable hours, but to achieving your institution's strategic objectives. We combine deep market expertise with advanced data analytics to deliver measurable results.
"We invest in understanding your institution's targets and goals to build sustainable success, not just fleeting wins."
Your Growth Partner for South Asia
We provide unwavering focus on the nuances of the Indian and South Asian student markets, with clear, consistent reporting on KPIs that matter - from engagement metrics to enrollment figures.
Our Partnership Paradigm
- ✓Unwavering Focus: Dedicated expertise in Indian and South Asian markets
- ✓Radical Transparency: Clear reporting on KPIs that matter
- ✓Strategic Agility: We believe in being nimble and adaptive to market changes
- ✓Long-Term Partnership: We don't optimise for retainers but for results. That's how we win
From Complexity to Clarity: The Kriten Advantage
Kriten IQ delivers strategic advice and hands-on execution. Want to know how we do it? Here's exactly how:
Student Persona Mapping
We research, define your South Asian student personas and value proposition, then craft your targeted digital channel and content roadmap.
Performance Marketing
We manage your paid ads on Google, social, publisher sites & programmatic. Daily optimization delivers qualified leads at the best CPA.
PR & Brand Management
We do brand management via targeted PR, content marketing, online reputation management, and key influencer engagement.
Optimized Agent Ecosystems
We find, vet, train, and motivate high-performing agents. We manage outreach, performance, and ensure transparent, compliant recruitment across a pool of three thousand agents.
Enrollment Intelligence & Predictive Analytics
We analyze your data for sentiment, segmentation, and propensity scoring. Clear reports guide your program marketing and scholarship strategy.
Efficient Student Engagement
We design personalized communication (email, SMS) for each funnel stage, supporting applicants from inquiry to enrollment, reducing drop-offs.
Technology & Infrastructure Optimization
We build high-converting websites, landing pages, and CRM integrations, ensuring optimal speed, UX, and data capture.